Diversifying visitor offerings is one goal of the Puerto Rico Tourism Co., spearheaded by executive director Ingrid Rivera Rocafort. In recent months the PRTC has developed initiatives that target ...

The two routes that make up La Ruta Criolla are projected to generate about $58,000 in monthly economic impact, government officials said. #NewsismyBusiness

Discover Puerto Rico, the island’s destination marketing organization, launched initiatives to educate visitors about lesser-known regions, aiming to decentralize tourism from popular areas like ...

Puerto Rico's destination management firm released statics documenting the territory's strong 2019 tourist arrivals, highlighted by the island's 1.67 million arrivals across its San Juan, Ponce, and Aguadilla airports between January and April, the most ever for the period in Puerto Rico history ...

Discover Puerto Rico, the island’s destination marketing organization, launched initiatives to educate visitors about lesser-known regions, aiming to decentralize tourism from popular areas like ...

Discover Puerto Rico announced today a new initiative to underscore the progress Puerto Rico’s tourism industry has made since Hurricane Maria. As the one year mark approaches and old imagery ...

Discover Puerto Rico launched a new website in an initiative intended to push the island's annual visitor arrivals closer to those of the Caribbean's top-drawing tourism destinations, officials at the not-for-profit destination marketing organization said Thursday. "More than 77,000 people make up ...

Puerto Rico's new governor, Pedro Pierluisi, declared a state of emergency at the beginning of the year and established a new task force focused on gender-based violence. Then in the fall, Discover Puerto Rico announced its new LGBTQ tourism campaign, "Live Out," that places transgender and gender-variant travelers front and center.

Since the beginning of the year, Puerto Rico has broken its record of jobs in the leisure and hospitality sectors every month, signaling a robust reboot of the economic engine.The 82,300-worker ...