News

Astronomer CEO's Cheating Scandal Turns Two Weeks Old, And X Is Still Relentless
It's been two weeks since Astronomer CEO Andy Byron found himself in the middle of a viral cheating scandal, and X users aren ...
UK gets first female Astronomer Royal in 350 years
Astronomer Prof Michele Dougherty did not study science in secondary school – but was instead inspired to learn more about ...
Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
Astronomer's 'temporary spokesperson,' Gwyneth Paltrow, answers questions in post-scandal company video
The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss ...
Gwyneth Paltrow Found Her New Astronomer Ad ‘Funny’ — Report
Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...
As Ryan Reynolds helps Astronomer on Coldplay scandal, his wife’s troubles continue
Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...
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Astronomer's Response Is How You Win the Internet Without Losing the Brand
A response like Astronomer's only works when marketing and company leadership has the structure move quickly, act with ...
Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...