Key Takeaways WPP named Microsoft COO for Global Enterprise Cindy Rose to be its new CEO as the big ad agency focuses more on artificial intelligence.Rose will take over Sept. 1, replacing Mark Read,

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps into the CEO role at a time of major upheaval.

Cindy Rose’s appointment as the new CEO of WPP underscores technology as the backbone of the beleaguered agency group’s future direction, according to multiple industry insiders. Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.