General Motors (GM) and Ford (F) say consumers shouldn’t expect immediate price hikes on cars, even as the companies brace for the financial hit from President Trump’s newly clarified tariffs on imported autos and parts.

Ford is offering employee-pricing to American car buyers despite tariff uncertainty. How this campaign could be a win-win for the company and drivers.

Ford Motor Co. won’t increase the price of its vehicles until it sees how competing carmakers respond to higher costs imposed by President Donald Trump’s tariffs.