Glenmorangie Highland single malt Scotch whisky recently announced a new global campaign starring Indiana Jones himself, Harrison Ford. The post Harrison Ford is the new face of Glenmorangie Single Malt Whisky appeared first on The Manual.

Glenmorangie revealed a new campaign for its single malt Scotch whisky, in which Harrison Ford travels to Scotland and embraces its culture – including wearing a kilt.

How far would you go for some great Scotch whisky? For Harrison Ford, the answer is that he'll go all the way to Scotland. In a new ad campaign for Glenmorangie Scotch, Ford appears in a kilt, surrounded by bagpipes, like a total Scottish cliché. And in a new series of ads, Ford jokes about getting on a mountain in Scotland to hawk awesome Scotch.

A few days ago we fulminated about the lazy use of celebs in ads, reminding readers that they were best used in character with a story to tell - as exemplified in neolithic times by the great CDP (Leonard Rossiter and Joan Collins for Cinzano etc.

Glenmorangie Highland Single Malt Scotch Whisky has unveiled a brand new ad campaign featuring Hollywood star Harrison

A little under five months after Harrison Ford was spotted in Scotland staying at the Glenmorangie House, the actor has been unveiled as the star of an ad campaign for the iconic scotch whisky brand.

Harrison Ford is the new face of Glenmorangie Whisky, and fans are living for the new ad campaign. To promote the brand's single malt Scotch whisky, the 82-year-old actor traveled to Scotland, where he shot photo and video content for the brand—while wearing a kilt,