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It's Not Max, It's HBO Max: Streaming Service Changes Name

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.

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· 40m · on MSN

Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

Max streaming service to change name back to HBO Max

HBO, Max

HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

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· 5h · on MSN

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Max is going to be HBO Max. Again. Here's what that really means.

16hon MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

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Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

23hon MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Boing Boing on MSN5h

HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

22h

Max was an all-time bad rebrand

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

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