MNTN, the parent company of Ryan Reynolds' Maximum Effort, has entered into an agreement to offload its interest in the ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer.

While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement ...

The 15 broadcast and cable outlets airing the speech were ABC, CBS, CNN, CNNe, Fox, Fox Business, Fox News, Merit Street, ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt ...

Ryan Reynolds and George Dewey, the co-founders of Maximum Effort Marketing, are taking back full control of the creative ...

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A coalition of five major brands – Carnival Cruise Line, Kiehl’s, L’Oréal Paris, Mntn and Samsung ... Kimmelot, Maximum Effort, More Media and Really Original. Each commercial featured ...