Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,