Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.

Amid this growing threat, Amazon made crucial changes to its annual Prime Day sale, which started on July 8, to attract more customers. First, it extended the sales event to four days; last year it was only two days long. Amazon has also ramped up advertising of the event’s steep discounts.