When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

There’s a stark partisan divide in how young people are reacting to American Eagle’s viral jeans ad featuring actress Sydney Sweeney. The big picture: The ad has sparked debates over “wokeness,” beauty standards and race — even pulled in President Trump.