Richard Mullins, director at Acceleration Middle East & Africa. As every marketer knows, we have more data about our customers and how they interact with our brands at our fingertips than ever before.

The popular expression 'a picture says a thousand words’ holds true when it comes to data. Human beings are programmed to understand visual information much faster than written text or spoken words.

“A picture is worth a thousand words”. This is as true for data as it is for art. With the advent of big data, there is a tremendous need to manage, interpret and communicate it effectively – because ...

Data Visualisation is all about graphically representing information and data with the help of charts, graphs and maps. Source: Shutterstock. Apart from the massive opportunities in Data Science and ...

Data visualisation has become one of the hottest tools in data-driven business management over the past few years. As business intelligence software becomes a more central part of companies’ toolkits ...