The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the same cloth. In the 1970s, it was even more untethered; themes ranged from ...

Just in time for Halloween, we've unearthed a retro cereal with a monstrous cast of mascots and a jingle that will haunt you — or at least, become instantly stuck in your head. Depending on your age, ...

BUFFALO, N.Y. (AP) — Here's a little quiz for the breakfast table:What is the most popular cereal brand in American grocery stores? Hint: It's been General Mills' top name since 1951. Another hint: If ...

Movies and TV shows have always found ways to partner with cereal companies as part of their promotional strategy. It actually kind of makes sense. The box sits in someone's pantry or on the breakfast ...