It may sound strange, but marketing teams used to judge their success based on lead generation. They would look at where leads originated, how qualified they were, and whether they turned into ...

While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel ...

Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let ...

Relationships are a fundamental principle and a key differentiator of account-based marketing (ABM), which focuses on creating meaningful connections and advancing opportunities with the right ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

How to get your organization to scale ABM in 2023. As luck would have it, I joined the 6sense Breakthrough22 conference and learned the latest and greatest from the best in the Account Based Marketing ...

ATLANTA & SAN FRANCISCO--(BUSINESS WIRE)--Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics ...