Pocket Gamer.Biz

Mintegral’s ad serving strategy and click analysis explained

Recently, questions have been raised about how Mintegral’s SDK collects data and claims credit for installs. Our ad serving practices have been misclassified as fraud in order to claim credit for app ...
MediaPost

Publishers Say Current Ad-Serving Systems Can't Handle Complex Frequency Caps

As publishers begin to comply with industry guidelines for pop-ups and pop-unders and consider what the future holds for other intrusive ad formats, the question arises: can ad-serving systems manage ...
Business Insider

Amazon has discussed building its own advertising technology for OTT TV — and it would put it in competition with Comcast and Google

Amazon has discussed building its own video ad serving product. In meetings with top TV and video companies, Amazon has brought up the ideal of potentially building and licensing this product This ...
Search Engine Roundtable

The Google Ads Sandbox: New Limited Ad Serving Policy

Google Ads has a new policy named limited ad serving where Google needs to "get to know you"," the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in ...
EDN

Glam Media Launches GlamAdapt – The Industry’s First Third Generation Ad Serving Platform Built for Brands – Bringing Emotion & Accountability to Display Advertising

SILICON VALLEY, California and NEW YORK, June 9, 2010 /PRNewswire/ — Glam Media, Inc. (www.GlamMedia.com), the number one vertical mediacompany for women online, today announced the launch of ...