Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Reddit RDDT is expanding commerce-focused ad infrastructure as the social networking platform provider shifts from community-led discovery to full-funnel performance marketing. In the first quarter of ...

Google and the US Department of Justice met in court for the final time this week to lay out their closing arguments for the case casting judgement over Google’s ad tech stack. With closing arguments ...

Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.