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The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?

Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand ...

Why is adidas increasing its marketing investment? In a highly competitive market, marketing has become a key tool for sports brands. For this brand, the goal of this investment is to strengthen its ...

Adidas' WhatsApp World Cup activation turns a simple football emoji into a marketing asset, revealing how brands are ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Before his elevation, Ahuja served as Senior Manager, Sports Marketing and Men's Basketball Lead at adidas, overseeing ...

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...