Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...
Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...
How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...
The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...
Two years after the onset of Europe's General Data Protection Regulation (GDPR), growing concern exists among some of the world's largest advertisers about the use and misuse of confidential consumer ...
B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...
Irina Gerry is a CMO at Change Foods, working at the intersection of food and climate, driving sustainable food system transformation. What’s holding up action on climate? Why do global governments, ...
Far too often, discussions of ethics in legal marketing are, well, legal. They focus exclusively on what a lawyer is legally allowed to get away with saying, rather than broader ethical considerations ...
At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...
Anita Varma is the assistant director of Journalism and Media Ethics, as well as Social Sector Ethics. Views are her own. At the same time, the embedded premises of this debate often evade scrutiny.
The Institute of Chartered Accountants of India (ICAI) has approved a series of code of ethics amendments aimed at providing Indian chartered accountant (CA) firms with more scope to connect ...
NOT long ago I saw a book published by the Harvard University Press, written by Ralph M. Hower, Assistant Professor of Business History in the Graduate School of Business Administration at Harvard, ...
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