Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: ...

Lamar Advertising is benefitting from a digital transformation in its portfolio and increased travel, insulating it from the broader advertising slowdown. The company is steadily shifting its ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

HAILEY, Idaho — July 10, 2020 — Marketron, the leading provider of revenue management and digital advertising software solutions, today announced details on its Radio’s Digital Transformation webinar ...

AI is transforming the advertising industry, with major internet companies integrating generative AI into marketing campaigns and digital advertising. Baidu's new product, Yangyi, uses generative AI ...

The last five years has seen the myth of digital convergence in adland gain a great deal of ground. The theory goes like this: management consultants are putting their considerable weight behind ...

As we prepare for the post-pandemic world, things do not remain the same even in Nepali advertising, as we see a change in pattern in the whole consumer journey. To cope with these changes and prepare ...

The rise in service activities, increased digital marketing services, and the success of the work-from-home trend enable the ...

All advertising agencies have conundrums like where to to advertise and how frequently. This involves selecting suitable publications (or, more commonly, websites or apps) and targeting the consumer ...