Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

E-commerce giant Amazon has been in the food space for quite a few years, from its purchase of Whole Foods Market in 2017, to the launch of its first Amazon Fresh grocery store in 2020. Now, the ...