Jayen Mehta, Managing Director of Amul has said that the Amul ‘Girl’, who is an advertising mascot used by the dairy and food ...

Tributes are pouring in for Indian advertising guru ... of the dairy brand. Amul, a dairy co-operative based in the western state of Gujarat, is one of the largest milk producers in the world.

a big tourist attraction known for its innovative advertising and digital billboards. On Sunday, October 8, a campaign titled ‘Be More Milk’ went live there. Targeted at youngsters ...

Indian dairy giant Amul has sent a legal notice to Google over what the company says were fake B2B campaigns run by “miscreants.” The ads targeted individuals through fake websites promising ...

An Amul advertisement showing a girl changing her ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl ...

Popular milk ... Amul creative, that was released right after the film Rangeela had hit the big screen, showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ...

Dr Verghese Kurien, the hen chairman of the Gujarat Co-operative Milk ... Amul and kept the legacy alive. Hence, topical ads commenting on the situation in the country found a place in billboards ...

Amul Federation has achieved a Compound Annual Growth Rate (CAGR) of more than 17% since last 10 years because of higher milk procurement, continuous expansion in terms of adding new markets ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Amul fresh milk will be available outside India for the first time as the Gujarat Cooperative Milk Marketing Federation (GCMMF) is set to launch four variants of milk in the US market in a week ...

Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the brand name Amul, has collaborated with Costco, the US-based retailer with one of the largest chains ...

The initial launch by Amul will only be for fluid milk brands, with Amul milk being available in New York, New Jersey, Chicago, Washington, Texas and Dallas. India last week refused to waive an ...