Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television ...

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of ...

Apple's revamped 4K Apple TV features an A15 Bionic processor, 64GB or 128GB of storage, and HDR10+ support. It comes with a USB-C Siri Remote. The Apple TV is Apple's set-top box. The latest ...

Apple could be considering the idea of launching an own-branded Smart TV again. The rumour comes from Bloomberg's Mark Gurman who said the company is "evaluating" the idea and it might depend on the ...

Apple’s brilliant decision to drop its HDTV plans in favor of a new Apple TV ...

Apple is adding a highly-anticipated home theater feature to its popular streaming box. The Apple TV 4K has been the go-to ...

Apple's set-top box started as an experimental hobby and has evolved into its own platform. The Apple TV acts as the center of the living room with features for HomeKit, streaming services ...