Hugh Freeze has landed several top recruits since taking over as Auburn 's head coach prior to the 2023 season. However, the results of positive recruiting have yet to show on the field. Entering year three, Freeze is in a "make-or-break" situation according to one outlet.

"We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world,” Auburn athletic director John Cohen said in a release. “We believe that our agreement will continue to elevate Auburn and best serve our student-athletes and our university moving forward."