One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending in action -- where do you think influencer marketing fits in? Many ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...