You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...