Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

As part of the agreement, Barbie will be making an undisclosed donation to the Lebron James Family Foundation. Mattel, the parent company of Barbie, will also donate a copy of James’ children’s book “I Am More Than” for every doll sold at Target between April 14 and 19, 2025, up to 5,000.

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador" series from the brand, which looks to honor men "who inspire and contribute to a better world for all."