Having resigned to the fact that Hollywood is squarely focused on strong IPs to make their movies instead of original stories ...

Hollywood may soon be taken over by a new MCU: the Mattel Cinematic Universe. The highly anticipated "Barbie" film looks set to become one of the biggest hits of the summer after generating a ...

Barbie may be slender – but she’s carrying a lot on her back. Barbie, the film about the titular toy starring Margot Robbie ... Retail media spend on Barbie surged in the weeks leading up to the movie ...