Big in Japan? The New Starbucks Logo Could Assist Company’s Asian Expansion Psychological research suggests the new look was designed with an eye on China--and beyond.

But while they may not be the best rebrands ever ... I'd disagree (although we can certainly debate Pepsi's redesigns of ...

Great designers are highly coveted in the startup scene. Which companies have the best logos? We found a few that are simple and intuitive. A few have logos or icons with more than one meaning.

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, ...

Britain’s best-known and best-loved living artist, David Hockney, has redesigned the Sun logo for a special one-off edition of the newspaper. On Friday 3 February the world-famous Sun masthead will be ...