A Texas bakery owner noticed Betty Crocker had quietly decreased the amount of its boxed cake mix. She conducted a bake-off between the new and old boxes, which called for the same wet ingredients.

This month, Betty Crocker is introducing its new Soft Baked Cookie Mix line, which includes Birthday Cake Batter, Red Velvet, and Chocolate Caramel flavors, at retailers nationwide.

The flavors include Betty Crocker Delights Super Moist Party Rainbow Chip Cake Mix, which is called Betty Crocker Super Moist Rainbow Bit Cake Mix in Canada. In the U.S, the mix carried a Package UPC ...