Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Successful businesses don't choose between business intelligence and big data analytics. Instead, they take advantage of each to create a comprehensive data analytics strategy that supports both ...

You may find the word "data" in the term "data journalism" redundant. After all, newsmaking of any kind, even the tacky, propaganda-driven type, has always relied heavily on data. Earlier, on-set ...

Data analytics, business intelligence and data visualization software is the top layer of the big data technology stack. These are the tools that everyone from everyday business users to professional ...

The scale of many big data environments is daunting. Large data volumes, the wide variety of data collected in big data systems and the velocity at which it's often processed pose considerable ...