As part of his Chief Gaming Scout role, the 18-year-old professional streamer and esports champion will help select talent for Team Hollister, the brand’s new gamer training program NEW ALBANY, Ohio, ...

American Kyle Giersdorf, alias "Bugha," became the first Fortnite world champion in the solo division, winning $3 million at age 16 on Sunday. "It's insane," the young millionaire said after the final ...

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand's target audience — are heavily interested in video games and video game streaming, ...

Hollister today announced the members of its esports effort, Team Hollister. The three members joining the gamer training program were scouted by the company’s recent appointee, Kyle “Bugha” Giersdorf ...

As the company’s newest investor, Step x Bugha brings accessible financial tools and unique in-game activations to teen gamers. PALO ALTO, Calif.--(BUSINESS WIRE)--Step, the all-in-one financial ...