They are known as the intermediary in the supply chain. It is more cost-effective for a wholesaler to buy in bulk from a manufacturer and receive a discount than it would be to buy items individually.

RedCloud Addresses Systemic Inefficiencies in FMCG Products Supply Chain with Launch of Bulk Trading Program. RedCloud Holdings plc . Thu, Jun 26, 2025, 8:00 AM 4 min read. In This Article: ...