Enterprise software is rapidly evolving to reflect the growing importance of both social software and channels such as Twitter and Facebook. Nowhere is this change more obvious than in customer ...

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

I’ve been writing and editing technology articles for more than seven years, most recently as part of PCMag's software team. I am responsible for content in the AI, financial, graphic design, ...

Ryan Sweeney is a content strategist at WorkWise, the provider of OnContact customer relationship management (CRM) software. We asked Ryan why small business owners should consider implementing a CRM ...

As customer relationship management (CRM) platforms have become increasingly common in the enterprise, so have the number of integrations and functionality of the software. Naturally, integration of ...