IVT Rate by Device: Roku devices had the lowest global IVT rate (12%), while Samsung Smart TV devices had the highest (39%). Apple TV stood at 21% while Amazon Fire TV had a 14% IVT rate CTV Bundle ID ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...
NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...
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