Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Chipotle is celebrating Cinco de Mayo bigger than ever before with five days of real food offers On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, ...

Chipotle is celebrating Cinco de Mayo with five days of offers and a new digital gaming experience, “Ingredient Quest,” in Roblox’s Burrito Builder. Ingredient Quest challenges players to collect ...

Roblox, the massively popular game-creating video game, has been down for a day and a half now. It’s far and away the longest outage the game has ever seen, and with Roblox now being a publicly traded ...