Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

‘Elf On The Shelf’ is a Christmas tradition that is loved and loathed in equal amounts by parents - but one woman has more reason than most to find it ‘creepy’ as it has turned its mishchevious ...

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In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...