The K-Platform was itself a derivative of another Chrysler-bred architecture, the L-Platform. The L-cars, such as the Dodge Omni and the Plymouth Horizon, had been in production since 1978 and ...

In the midst of being taken over by Fiat ("alliance" sounds too egalitarian) and filing for Chapter 11 bankruptcy last week, Chrysler ... ad campaign. The tagline "We're Building a New Car Company ...

How dramatically? The Chrysler Group dropped over $500m on ads during the first half of 2006 and the plan is to double that figure through the end of the year. So what will approximately $1b in ...