Coca-Cola has built a machine that automates the mess out of a dirty soda by adding a dairy module to its classic Freestyle dispenser. The prototype keeps the familiar drip down the side of the cup ...

Walk into a busy US burger chain at lunch and the Coca-Cola Freestyle fountain is hard to miss, its bright touchscreen glowing as customers tap through more than 100 flavor combinations before the ice ...

The Coca-Cola Company is transforming beverage dispensing with new machines, allowing it to translate consumer trends into new drinks faster than ever before. This innovation arrives 140 years after ...

Coca-Cola’s introduction of a new type of soda fountain machine is an example of the company’s marketing innovation to drive sales.

Lately, the soda competition is pretty intense. Between new, better-for-you brands trying to make a name for themselves, our favorite soda companies launching new flavors, and innovations like dirty ...