Over the next seven decades, Coca-Cola print marketing campaigns made use of polar bear imagery here and there. But the company never fully embraced the cold-dwelling animal as an advertising ...

Coca-Cola’s polar bear might be the rare exception to this rule. Coke’s animated bears appeared fifteen years before the animal received protection, in 2008, as a threatened species in the ...

Coca-Cola helped kill a modest beverage tax in Washington last year. ... A polar bear stands on the edge of a block of sea ice, which is critical to its hunting style.

"We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat," said Muhtar Kent, chairman and CEO of The Coca-Cola Company.

Coca-Cola Co. is set to unveil a specially designed Coke can as part of a marketing campaign aimed at protecting polar bears and their habitat, according to people familiar with the matter. The ...

For a number of years the Coca-Cola polar bears have played a big part in celebrating the holiday season, and this particular bear might become more popular than sitting on Santa’s lap this season.

The Coca-Cola Company made a splash with the environmental community this week, announcing plans to turn its iconic red can white to raise money to protect polar bear habitat. The promotion ...

Coca-Cola has been using the polar bears for their advertisements for years now and the soda drink company's spot for Super Bowl XLVI definitely wins big for many reasons. First, the use of the ...

Sorenson's Coca-Cola polar bear lies on his back at about 8 feet long and 3 feet high with the signature red scarf draped around his neck.