When it comes to adopting a competitive strategy for your business, it is important to consider what factors separate you from your competitors. Research firm Dun & Bradstreet suggests evaluating ...

Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time.

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...