“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years ...

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t ...

Simplicity has a unique, almost rebellious kind of power. It is what sets apart true brilliance from noise, yet it’s often undervalued. The reason is simple: complexity sells. It signals effort, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. If you ...

The story goes that in a recent conversation with a large, multinational client, yet again, at the mention of the ‘S’ word, the brand people did everything from polite wincing to effectively spitting ...

In my effort to get my Fiancee into gaming I have tried every type of game imaginable. I started with the DS and Nintendogs, but her REAL dog, a pug, made her feel guilty about paying attention to a ...

Adam Bosworth's talk at ICSOC04 (International Conference on Service Oriented Computing) has generated interesting and compelling conversation about the virtues of simplicity versus complexity in ...

The CIOs of U.S. businesses are having a tough time these days. The world of information they are asked to manage is becoming more complex all the time. For one, handheld and mobile devices ...