Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages ...

So let’s start with the basics; you may be familiar with personas and use them in some capacity already, but personas are fictional characters, which you create based upon your research in order to ...

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

INDIANAPOLIS — The study describes the strategies and unmet needs of caregivers managing medications for people with Alzheimer’s disease or related dementias (ADRD). By employing a user-centered ...