LONDON--(BUSINESS WIRE)--Customer segmentation has been an age-old issue for businesses globally. Though new customer segmentation models have helped serve the purpose, it tends to miss certain ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Learn how to successfully implement a new CX framework to consolidate and analyze experience management data and drive smarter business decisions. The right customer experience framework can make it ...

Customer's expectations are the guard rails that guide how their relationships progress with any business. The pandemic has made the predictable unpredictable, erasing marketing personas of the past ...

Even as more companies rely increasingly on data analytics to make decisions and drive growth, there are still firms weighing whether it makes sense for them to take the deep dive. They may currently ...