On-field success matters, but so does off-field success—and that’s a competition Cowboys owner Jerry Jones is clearly winning.

Amid rumblings about the Dallas Cowboys potentially pursuing Deion Sanders as their next head coach, Jerry Jones' desire to be the center of the universe

Sanders gets to remind officials at the University of Colorado that he’s a hot commodity while he prods for an extension. Jones redirects the conversation from his culpability in the Cowboys' current condition while offering fans and candidates a reminder that this is a high-profile job coaches crave.