As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With third-party cookie-less marketing nearly here, a new research ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

Artificial intelligence has an insatiable hunger for high-quality data, and there are real opportunities for anyone who's able to provide it in sufficient volumes. Companies like Alexandr Wang's ...