However, in just a few decades, TaB went from being America's best-selling diet soda to, in 2020, being discontinued. The reason comes down to the pressure of competition and the changing ...

Pour one out for Coca-Cola’s original diet soda. The company announced on Friday that they would be retiring Tab, as well as a number of other “underperforming products,” by Dec. 31.

No, this was diet soda. And It. Was. Awesome. With fewer calories and less sugar, diet soda promised to be a healthier alternative to regular soda. But like most promises in life that sound too ...

<!-- wp:gutenberg-custom-blocks/featured-media {"id":"4926947","url":"https://api.time.com/wp-content/uploads/2015/03/diet-soda-weight-gain.jpg","caption":"","credit ...