Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I've ...