The ruling against Google was the second federal antitrust lawsuit it has lost in less than a year. In August, a federal ...

Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second ...

A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...

However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

The parallels between the regulatory actions against Meta and Google emphasise the importance of addressing data exploitation ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...