More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

E Ink demonstrated a new flavor of its Kaleido color electronic paper technology at ISE 2025 back in February, which is ...

A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...

That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

"Given the long-range visibility, drivers will be able to easily assimilate the information on the display." Developers also said that digital signs allow the "advertising network to be better ...