Direct marketing is an effective way to send the same message to dozens, hundreds or even thousands of recipients at once. The allure of direct marketing is that it lands squarely in the lap of its ...

The former Yahoo VP and marketing icon from the dot-com era talks about AI, risk and how CFOs can lead with confidence and ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

On November 25, 2021, the Court of Justice of the European Union (CJEU) held in the case C-102/20 that the display of advertising messages in a form similar to an actual email among others in an inbox ...

NEW YORK " Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York. Mobile marketing ...

The latest update is out from Direct Marketing MiX Inc. ( (JP:7354) ).