In November 2011 The Department for Environment, Food and Rural Affairs (DEFRA) and the Direct Marketing Association (DMA) took steps to address a number of issues in relation to direct mail.

Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

Most printers have been involved in direct mail requirements for their customers and have invested in capabilities for a broad range of mail distribution. One might say clients are best served by ...